The Best Kept Secret

With all of the noise on the web, it’s hard to get your message noticed.  Let’s face it, in today’s economy, being the “best kept secret” isn’t a great marketing strategy.  Creating “buzz” is difficult, and when a potential customer does give you a few seconds of their time, you need to capitalize on it.

     

While you certainly need to spend time optimizing landing pages and crafting compelling promotions, you also need to focus on developing your brand image – and using video is a great way to do this.  

    

     

    

     

I’ve come across a few sites lately that are great examples of using video to showcase their brand or to drive their message.  These websites are hosting their own videos as well as using the power of YouTube to promote their message.  Two great examples are Terracycle and Greenpeace.  Check them out and let me know what you think.

    

Until next time,

    

Dan

    

   

Comments

[Dan Spellman]

James – Thanks for the link to www.flimp.net. I agree that you will lose some control when you post your videos on YouTube. It is similar to the discussions companies have when they create an entry on Wikipedia – once your out there, everyone (and anyone) has access to it. Using a service like Flimp, VoiceWalk or About Face Media can not only give you a great marketing product, they can help you capture the necessary metrics such as number of views, clicks and length of view. In the end, you have to balance the differences between the metrics and the possible viral marketing opportunities.

[James Ray]

YouTube is a wonderful thing, but it has some shortcomings. Doesn't the video author lose control of the video and what sort of analytics are available to the producer? There is a pretty cool video landing page tool, complete with analytics, that you may want to investigate. Check it out. I've even experimented with the tool to promote my own business.