A New Year’s Resolution – Improved SEO

    

As the holidays come to a close and we begin to take stock in the calories and credit card bills we have encountered over the past month, it is only natural to make a vow to improve.  Unfortunately, the ritual of making New Year’s resolutions is only surpassed by the tradition of breaking them.

     

You could resolve to improve your diet, or stop smoking, or to start an exercise program . . . but past history tells us that these would be short lived.  A resolution that may not be as popular (but would be more realistic) would be to improve your SEO (Search Engine Optimization) ranking.  I know that at first glance, this idea may not seem very exciting but what did you expect from a blog focused on eCommerce.

     

It’s true that making the resolution to improve your SEO results will require a fair amount of effort.  But today, I’m going to focus on something easy – a simple way to track your progress.

     

Finding the right tool to help you track your SEO ranking is imperative, and fortunately, the folks at SEO Book have provided one.  Using their Firefox based Rank Checker, you can easily track the natural search rankings for any term on the Google, Yahoo and MSN search engines.

     

     

     

     

In order to leverage this tool, you need to focus on a select number of terms.  A great way to do this is to review your internal search results and identify which terms your customers find relevant and helpful. 

     

As you set up the Scheduled Task function of Rank Checker, be sure to run the selected terms for not only your own website, but also your competition’s sites.  That way, you will be able to accurately benchmark the effectiveness of your SEO efforts.

     

Until next time,

     

Dan

     

     

Comments

[Mentalwais]

New Years Resolution

Discovering how our favorite search engines like Google, Yahoo and MSN index content in Adobe Flash we will try to define set of SEO friendly rules and share them with internet community.

[Saundra Jackson]

Dan,

Thanks for that awesome tip. I will definitely remind my clients that they need to add another piece to their SEO efforts. SEO to offline businesses is like pulling teeth, they know they need it but I'm not sure that I want to pay for it NOW.

Have a great New Year