How High Can You Bounce?

There are a number of web metrics you need to track in order to run a profitable web site - one of these is your Bounce Rate.  Avinash Kaushik has written about this metric a number of times and explains that “it is easy to understand, hard to mis-understand and can be applied to any of your efforts.”

    

In this post I’m launching my first edition of my "60 Second Update" video blog.  Here I’ll give a quick look at understanding your bounce rate and how to calculate it.

    

    

    

    

    

    

While you will definitely want to focus on your highest trafficked landing pages, Kaushik suggests also measuring this metric as it relates to your Referring URLs and Paid Search Terms.  By doing so, you will be able to identify “where you are wasting money and what content on your site needs revisiting.”

    

Until next time,

    

Dan

   

    

    

Comments

[DJ Francis]

Hi Dan

It's nice to read a fellow Chicago marketer.

I think you might be interested in this recent post: http://onlinemarketerblog.com/2008/02/21/monthly-metric-bounce-rate/.
Kaushik is great - love his stuff.